LSU Coach Kiffin Questions SEC Night Game Slot
Lane Kiffin expressed frustration over the 7:30 p.m. kickoff for LSU at Ole Miss, noting the traditional night slot for the Alabama rivalry has moved to a 3:30 p.m. start.
By Matthew Turner ·

Cobb County residents following the Southeastern Conference football schedule this week will see a shift in prime-time television slots that has drawn sharp criticism from one of the league's prominent coaches. LSU head coach Lane Kiffin voiced his concern during a recent SEC coaches teleconference, questioning why the Bulldogs' away game at Ole Miss was selected for a 7:30 p.m. start on November 7. He argued that the home game against Alabama should have received the night slot instead.
Kiffin stated that he initially did not consider the time for the LSU-Alabama matchup. "I just assumed, especially since the last 16 years, this game has been at night here all the time," Kiffin said. "I guess that's probably naive of me." The coach noted that the selection process appeared to favor the away team in Oxford, potentially because it offers a neutral atmosphere for television viewers.
The scheduling change is part of a broader realignment of SEC game times. Previously, the network relied on a 5-on-5 format for its Saturday lineup. Kiffin explained that the new structure no longer provides a clear rule for assigning night games. "It's just a matter of who we think is the best matchup," Kiffin noted, adding that the network often favors games that feel neutral to the audience.
The decision has implications for other teams as well. The Georgia-Florida game is scheduled for 3:30 p.m. this Saturday, October 24. Other conference matchups include South Carolina at Oklahoma for 4:15 p.m. and Tennessee at Mississippi State for 7:30 p.m. The SEC also listed a 7:30 p.m. game for November 14 involving North Carolina at California.
Kiffin suggested that the network might be trying to avoid placing the LSU-Alabama game at night because it is a traditional rivalry. He mentioned that the last few years have seen the SEC schedule its top marquee games in the evening. "I think they're trying to make sure that it's not a continuation of a rivalry," Kiffin said, implying a desire for fresh television interest.
The upcoming slate includes a November 14 game between Auburn and Ole Miss at 7:24 p.m. on CBS. The November 1 game features Florida at Georgia, also at 3:30 p.m. on CBS. These times are set against a backdrop of recent scheduling adjustments made by the conference to balance its television offerings.
Kiffin’s comments reflect a growing discussion among coaches about how television contracts influence game times. The SEC’s move to a new format has left some traditional night games in the afternoon. The coach’s reaction has been widely shared among conference peers, who are monitoring how these slots affect their teams’ performance and revenue.
Source: Atlanta Journal-Constitution · original report published
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