Georgia premiums jump 29%

Cobb County residents face an average monthly health insurance cost of $900 as open enrollment begins. The price spike marks a sharp increase for consumers who previously relied on federal subsidies to keep premiums manageable.

Khadijah Baynes, a hair stylist and salon owner, entered the November 1 enrollment period expecting a routine update to her coverage. After 13 years in business, she has consistently used the Affordable Care Act marketplace to provide insurance for herself and her family. Her recent quote shocked her. “I was thinking it wasn’t real, and then I was like, ‘Oh, wow,’” Baynes said. She noted that previous plans allowed her, her grandmother, and her great-grandmother to see doctors consistently.

Liz Coyle of the consumer advocacy group Georgia Watch points to the expiration of federal enhanced premium tax credits as the primary cause of the surge. These subsidies covered marketplace plans through the end of 2025. State data indicates that premiums have risen between 15% and nearly 29%. “People are starting to shop and they’re seeing on average $900 a month for their premiums,” Coyle said. “For most people, that’s just not affordable.”

Advocates project that the cost increase could force 500,000 Georgia residents to drop their policies. This potential loss of coverage threatens to reverse gains made in previous years. “We’re once again looking at those 500,000 Georgians who unfortunately may have to end up making the choice that they just can’t afford to have an insurance card in their pocket,” Coyle said.

Baynes expects to maintain her own coverage but worries about her salon staff and neighbors. She is considering whether to discuss a community fund with her employees. “Do we now like talk to the staff about putting together a fund to keep the healthcare going?” Baynes asked. “Do we now go throughout the community?”

The open enrollment period remains open for residents to select or modify their health plans for the coming year.