Braves Holdings Revenue Hits $325 Million in Q3

Atlanta Braves Holdings, Inc. released its financial results for the third quarter ended Sept. 30 on Wednesday. The company reported total revenue of $325 million for the period. This figure represents a 4% increase compared to the same period in the prior year.

Average attendance per regular season home game increased by 14% from the prior year period. The team won 94 games during the season. It clinched the National League East division title on Sept. 20.

Baseball revenue grew to $296 million in the third quarter. This was a 4% increase from the prior year period. The rise was driven by higher baseball event revenue. Mixed-use development revenue also increased by 7% to reach $29 million. This growth was primarily due to an increase in rental income.

Net income for the third quarter reached $25 million. This was up from $14 million in the third quarter of 2025. The increase was driven by a $30 million increase in pre-tax income. The company also reported a $16 million increase in adjusted EBITDA. Adjusted EBITDA rose from $48 million in the prior year period to $64 million for the third quarter of 2026.

The company noted that its media rights revenue provided long-term linear income. This includes digital distribution events. These changes in commercialization were driven by attendance at a record number of games. The club also reported increased sponsorship sources at home games.

Ticket sales for the regular season contributed to the revenue growth. The company credited a 4% increase in baseball attendance and event revenue. It also cited an increase in single-game ticket sales in the third quarter. This was primarily driven by a higher regular season attendance rate compared to the prior year period.

The team played at Truist Park in Cobb County. Average attendance at the stadium was higher compared to the prior two years. The club noted that its impact on the local economy included increased spending on goods and services. This included dining and retail sales at the venue.

Operating expenses for the third quarter were $289 million. This was a 3% increase from the prior year period. The company attributed the rise to increased depreciation and amortization. It also cited higher insurance marketing expenses for the team.

General and administrative expenses were $29 million in the third quarter. This was flat compared to the prior year period. The company reported that it incurred $12 million in selling, general, and administrative expenses. These costs were related to the Braves' operations in the third quarter.